BRAGONGOD X HONKAI: STAR RAIL

Thanks to working with one of our great partners we secured a deal for BragonGod working with a dream brand, HONKAI: STAR RAIL!

Understanding that we were going to release a new video series this presented a risk to the client, however, we didn’t want to leave value on the table, so instead of agreeing to a fixed rate which could have been seen as a risk to both sides, we agreed to a CPM based campaign. This allowed us to fully capture the value of the video ensuring BragonGod was compensated fully, and HONKAI got a fair deal.

We worked hard to ensure that the integration showcased all of the key beats needed from HSR but still retained the tone of voice and style of BragonGod, this culminated in an integration that fits seamlessly into the content and engages with the target audience.

The integration performed well with great sentiment generated in the comments section, showcasing the great affinity for the brand we had capitalised on.