Score More With XBOX - MattHDGamer

We recently collaborated with Score More With XBOX to develop bespoke new content focusing on how we can give back to MattHDGamer's community. Working together, we crafted the perfect idea: with the backing of XBOX, we could run giveaways on Matt’s Twitch channel while he played the TOTY game mode.

In addition, we released two dedicated videos, both focusing on upgrading FC23 ultimate teams. One video was tailored for Matt’s wife, while the other was for one of his lucky subscribers. These videos surpassed Matt's usual content performance and have since become a staple of his content. It's a great showcase of how we can create bespoke content that resonates with audiences.

Thanks again for working with us to get this one right, MattHD smashed it!!
- XBOX team

Throughout this campaign, we went above and beyond our standard deliverables to support a brand that Matt loves. We worked authentically within his content, giving control to the creator and demonstrating that brands can collaborate with creators without imposing strict control and still achieve the best results.